Top 5 Chocolate Packaging Designs That Perfect for Marketing

 

Chocolate is a sweet item and is served as a treat to your close ones on various special occasions. To make the chocolates look tempting in the retail stores, you need to package them in specially designed chocolate boxes. There are so many packaging designs which you can opt but remember, only a robust design will work best. You may find many brands in the market who put a lot of effort into making a bar of delicious chocolate, but they end losing the customers’ interest. The reason behind this lies in unattractive and inappropriate packaging design. If you are serious about being effective with the chocolate packaging, look at the following design tips.

Be Simple:

Previously, you could make the customers wow just by mixing some bold colors, fused patterns, and immersed stylization effects in the packaging design. You must be at the top of your designing game to stay competitive. Uniqueness is the must-have of a packaging design if you want to create a difference. But how can you be distinct and versatile while designing  custom chocolate boxes  for the chocolate items? The answer lies in simplicity, i.e., follow the minimalism concept while designing the chocolate packages. The minimalist chocolate packages will provide a view of luxuriousness and expensiveness to the viewers. Customers usually do not spend much time while buying chocolates. It is a matter of only a few seconds, which can make or break the purchasing decision of the people from your brand. While selecting the patterns, printing fonts, and different kinds of wrappings, always keep in mind that you have to create a minimalist look.

Bright And Bold Colors:

Spare a moment and imagine what colors would suit most on the chocolate packages. Probably, you would not consider using some boring and unattractive colors. This is the right approach to not consider boring color themes. For chocolates, colors play a crucial role. The bright and bold color themes will make your product stand out and do the talking on the shelf. Golden and platinum are the most common colors seen in the packaging design of the chocolate packages. You can either go with these two or select the ones after knowing the flavors of your chocolates. Find the flavor of your product, either it is Moka, milky, caramel, or dark chocolate. Keeping in mind the flavors and ambiance of the product, print some bold and bright colors to appeal to the clients in the very first look. Also, you should keep the parent brand theme while selecting these bright colors.

Organic:

The life expectancy of the consumers is decreasing due to the consumption of unhealthy food items in daily meals. That is why everyone is keen to eat healthier and incorporate some organics into their diet. Capitalize on this organic trend by using organic chocolate packaging. This concept will project a positive image of your product as well as your organization in front of the consumers. Using eco-friendly materials such as cardboard, corrugated stock, or Kraft stock is a good way to start. Unlike other non-biodegradable, these organic materials will not emit toxic elements to affect the well-being of the customers eating your chocolates. Not only that, but you will be able to produce top-class finishes on the cardboard chocolate packaging due to its glossy, brighter, shiny, and smooth surface. 

Retro packaging:

Retro packaging means that adopting the styles of previous eras while designing the chocolate packages for the sweet products. Many brands in the industry are using this unique concept to offer versatility and distinctiveness to the consumers. These types of packages take you back to the old eras or simpler times where everything was pure. The style of your chocolate packages can vary depending on which era you are selecting. For instance, if you are adopting a style of the 1960s, you would have to use some geometric shapes and bold colors to stand out. Going back further in the 1920s, an elegant style with art deco elements will work best for your product.

Be authentic:

The printed information or images on the chocolate packages should tell a true story about the product inside. A major reason behind the failure of many chocolate brands is that they are not honest and authentic while designing the boxes. The images printed should be true illustrations of the inside products. Fake advertising can hurt you badly because you can sell your item only for one time to the consumers. No one will again consider buying from you if they are not satisfied with the purchased product. Similarly, be sure that you print only those details about which you are 100% sure that they are correct. Once the customers come to know that you are credible and they can rely on you, their buying priorities will change. They will make your brand their preferential choice when going shopping in the market. 

To conclude, there are so many versatile designs you can choose from for the chocolate boxes. We have listed some of the top trending designs which can work best for you. Keep the design simple and select some bolded colors for an attractive presentation. Furthermore, you can also adopt a retro packaging style to impress more and more people.